CEO of Cosy Content Limited & Sole Author of Authority Basketball – Samuel Waihenya

As a Digital Marketer by profession, the ability to combine my passion for content creation with my love for the beautiful game is what drove me to build this website and fill it with lots of useful advice, guides and product recommendations.

Educational Background & Qualifications

Here is a brief overview of my educational proficiency, which speaks for my overall literacy level and ability to run this website efficiently and effectively:

1. BSc (Hons) Business and Management Studies

I hold a Business Management degree from the University of Bradford, which was obtained in May 2018.

During my time in Yorkshire, which commenced in September 2014, I was able to meet and interact with students of different cultural backgrounds and religions.

Some of the modules which I studied during my time at Bradford include:

  • Marketing and Entrepreneurship;
  • Enterprise and Innovation in Practice;
  • Managing Business in Europe;
  • International Business Strategy;
  • Brand Management; and
  • Electronic Commerce

2. Digital Marketing Certifications

As a business owner, perfecting my craft when it comes to the different facets of marketing has been one of my highest priorities.

Over the last couple of years, I’ve been determined to hone my skills by becoming digitally certified in the following areas:

Basketball Experience

I’ve watched and played basketball for over 10 years, acquiring a wealth of knowledge about the sport in the process.

This means having been a part of various teams at high school level, as well as having attended and participated in numerous tournaments at different youth levels.

Social Links

I’m fairly active across various social media outlets, so you can easily connect and engage with me on those networks should you wish to get in touch.