Cosy Content Limited is the UK registered private limited company which oversees all the major web publishing operations pertaining to the Authority Basketball brand.

With basketball being such a huge part of many people’s lives, Cosy Content Limited was formed to oversee the provision of accurate, up to date information and engaging insights for readers who love to watch the sport as well as play it as a hobby.

You can think about the company as the sort of corporation that manages a website you would normally check out while having a sip of your tea or coffee at home when the NBA games swing by.

This page will provide more detail on why the company itself was set up, as well as the sort of principles it prides itself on as well as what the future holds for the Authority Basketball brand.

When was Cosy Content Limited founded?

The business was officially launched on Tuesday, the 7th of June 2022.

Cosy Content Limited was registered as a “Private Limited by Shares” company with the executive agency of the British government – Companies House – which maintains the register of companies; employs company registrars and is responsible for incorporating all forms of companies in the United Kingdom.

For reference, the company number is 14156770.

What is our purpose?

The “Cosy Content” name came about as a result of some personal inspiration.

What this was centred around was the thought of a single person, located anywhere in the world, able to read through a piece of content published on this website that satisfies their needs.

This could comprise of:

  • Getting the correct factual information about a player, team or a competition;
  • Reliving a pivotal moment in basketball history; or even
  • Learning about the basic rules of the sport and its equipment requirements

So, here at Cosy Content Limited, the goal is to strive to continually produce factual, informative and entertaining content under the Authority Basketball brand, which in itself broadly and tightly covers a plethora of different topics surrounding the beautiful game.

What is the company’s overall vision?

Cosy Content Limited seeks to be the number one source of information under the Authority Basketball brand, for any basketball related query that a user is likely to input into a search engine such as Google, Bing, Yandex or Duck Duck Go.

The company also aspires to build a loyal readership through its use of non-intrusive email marketing, as well as regularly engaging with its fanbase on various social media platforms such as Facebook, Twitter and YouTube.

Which core values does the company strive to uphold?

Cosy Content Limited prides itself on a number of different things:

1. Content quality

At the hear of what we do here is providing the most accurate and up to date information for the readership.

This means we won’t rush to be first to the finish line when it comes to our content, as we strive to get the facts right before pressing that publish button.

We also make a conscious effort to not regurgitate and paraphrase what has already been said on other basketball-related websites, done by drawing on the author’s own personal experience with regard to the topic.

2. Extensive analysis

The use of graphs, charts, tables, illustrations and videos is a core part of the content we provide.

For example, in an educational how-to post about a certain piece of basketball equipment, we will make sure to use original imagery that showcases instructions or guidelines on how that product should be used.

3. Engaging formatting

All the content published on the website is carefully formatted to ensure that it’s easy to read and user friendly on different devices such as mobile phones and tablets.

We break up paragraphs into two or three short sentences to ensure that we avoid long walls of text that can leave readers disillusioned.

Even more so, we make sure that text fonts and headings are large enough to be read on smaller screens.

After all, technology is advancing at a rapid pace and most of us tend to read things on devices with smaller screens.

Our content should therefore eliminate that pressing need to squint!